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At we know how difficult it can be to get your show noticed in the hectic London theatre world!

Fear not - we are here to help! With over 160,000 unique visitors a month and up to 10,000 dedicated subscribers, we can make marketing your show as affordable and as effective as possible for you!

To download the OffWestEnd Marketing Opportunities pdf click here.

To talk things through and put together a clever marketing mix, please call Geoffrey Brown on 07793 113 233 or email

  • We offer FREE show listings on the website to all theatres participating in
  • Each theatre is given their own password to load information and images about their shows.
  • Please make sure that your information is always up to date.
  • To request a password drop us an email and we'll get it set up for you right away.
  • Even if you're not performing at one of the participating venues, your production could be listed under our 'All Around Town' section - contact us and we'll see what we can do.
  • The mailing list is currently around 9-10K. We can provide statistics on views and clicks; views are currently around 130-140 per 1000 emails, and clicks averaging .69 percent. We cannot track conversions to ticket sales, though it is possible to set up a special bookings link so you can track how many book via the link given on the eshot.
  • For the actual eshot, we need copy that includes:
  • Header line for the email to entice the recipient to read more (though not too long)
  • Title of the play / musical / etc (if this is not clear from the header)
  • Venue
  • Descriptive Copy, which can include:
  • author(s) including, if appropriate, writers of lyrics/music
  • description - which can include part of a review and a star rating, if this has happened, or from a recent production by this writer / company / venue, if relevant
  • Practical Info:
  • dates and times
  • ticket prices including discounts
  • the URL for the webpage where people can buy tickets
  • an image (picture or logo) in jpeg format, which must be no larger than 1MB
  • Once you send the above, we will prepare the eshot and send a preview for checking. Following any amendments, it will then be sent out on the agreed date
  • We can send an eshot as far in advance of your show as you wish – we do offer a package of 3 so that one can be sent 6 weeks in advance, one 2-3 weeks in advance and then one after the reviews are out, so extracts of these can be included in that eshot. If you are interested in an eshot, contact us with your proposed dates and we will check these and let you know availability.
  • The current pricing schedule for eshots is as follows:
  • Standard Price: £100
  • There is a £10 discount price for OffWestEnd venues (making it £90) and a futrther £10 discount for venues with 100 or fewer seats (making it £80).
  • There is a £10 discount for payment in advance.
  • There is a £10 per eshot discount for a package of 3, and a $5 per eshot discount for a package of 2 - so a package of 3 at a small OfWestEnd venue would be £210 (or 180 if paid in advance) and a package of 2 at a standard OffWestEnd venue would be £170 (or £150 if paid in advance).
  • When you book, we will send you an eshot template to complete, and then you can email this plus your image to

  • You can pick the day you'd like the e-shot to go out (subject to availability). The e-shot takes three days to turn around, so please book in good time.


Type in your play and theatre name, along with the desired date for your email to be sent to our lists

please refer to the prices above and enter the agreed amount below - from £70 to £300

  • We have a standard nine question interview for actors, directors and writers that you can fill in and return for £55 (standard venue) / £45 (small venue) - £10 less if paid in advance. We also have a roving journalist, Lauren Gauge, who (subject to availability) can do an interview over the 'phone or face-to-face with you that can follow its own course- the fee here is £85 (standard venue) / £75 (small venue) - £10 less if paid in advance.
  • In either case, please get in touch with Geoffrey on
  • The interview will then be posted on the Home Page for all our visitors to see.
  • We will post the interview on the website before you open and it will stay up there until the show is over

Type in your play and theatre name, along with your preference for the template of the journalist interview.

for the agreed price of £35 to £85

  • The Home Page web banner is the first thing people see when they come to our site. It's big, it's bold and it's out there.
  • These flash banners get 37,000 unique visitors viewing every week and are one of the most popular ways of advertising shows.
  • Your banner image should contain all relevant info, and please make sure it is sized exactly 664x312.

Type in your play along with the desired week for your home page banner

for the agreed price of £60
£ Advertising Conditions

All payments must be made by PayPal before your advertisement can appear - we regret we don't have the time to chase you!

To talk things through and put together a clever marketing mix, please call Geoffrey Brown on 07793 113 233 or email

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