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Despite greatly exaggerated reports of his demise, Santa Claus came early this year. I can only imagine he’s got me confused with Lisa Snowdon (straight onto the Nice List with an exemplary Argentine Tango) or perhaps with Frosty Snowman, who last time I checked remains a jolly happy soul with a corncob pipe and a button nose and two eyes made out of coal. Sheesh, what a suck-up.
I am now the bleary-eyed possessor of an Unlimited Cinema Card, which allows me to see as many films as I can cram beneath my eyelids. When you spend as much time in a dark room guzzling ice-cream as I do, a gift like this practically pays for itself. Well, it would if you’d bought it yourself. Thanks, Santa.
Therein lies the problem. This weekend I’ve endured a preposterous schlockbuster, a fantastical rumination on the evils of children’s literature, and a chilling cartoon about war and skinny-dipping. Why would marooning myself in a cinema prove so addictive? It’s the economy, stupid. Nothing staves off the recession like a little escapism. Especially escapism that you can smooch in the back row of. And a card that offers unlimited film-going arouses the wallet along with the imagination.
Surely we can magpie, bastardize and re-ribbon this clever enterprise and apply it to theatre. A confederation of small theatres could conspire and offer a Theatre On Tap card: you pay a hundred pounds or so for a year’s subscription, entitling you to see as much as you like at participating venues.
‘That’ll be £14.’
‘Aha! But I have a TOT card!’
‘Oh, in that case madam, march right in!’
‘Huzzah!’
TOT cards would encourage copious audience attendance: even vacuum-eyed telly-serfs would drag themselves away from the X-factory if they’d already spent the money on an All You Can See card. Deep down we’re all cheapskates, thank goodness. And who better to organize such a noble venture than the good people here at OffWestEnd.com. Although this will be the first they’ve heard of this, so give them a little time to catch up.
Any problems with this scheme (many of which I have already chosen to ignore) please feel free to contribute. But here are a few smug retorts in advance:
a) No, popcorn will not be included. Stage actors get put off by munching in the aisles. Screen actors seem more resilient. It’s a mystery why.
b) Yes, you can see the same show twice. Especially if it’s Doctor Who taken ill. Although his understudy may be better. Scandal!
c) Of course —if cinema is anything to go by— the theatres will make Olympic-sized pools of cash. Unlimited Cinema Card sales were up 17% last year, which popped profits to a salty, nourishing £30.4m. Yowza.
And for my final flourish, those of you who’ve been reading these tiresome, indulgent blogs from the very beginning will be eligible for free TOT cards.
Well, I’ll try my best. But, hey…I’m no Saint Nick.

